OUR SELLER’S SERVICES GUARANTEE

Earl Krakower
Coldwell Banker Prime Properties
3750 Monroe Avenue
Rochester, NY 14618
(585) 899-5508 or
Toll Free
(877) 864-9363
earl@earlkrakower.com
EarlKrakower.com

1] Agency Alternatives
            We will review the agent alternatives and representations that are available to you and to the
            potential buyers--Seller Agency, Buyer Agency and Disclosed Dual Agency. The
             representation of your interests, and our role as your agents for the different agency
             relationships, will be thoroughly presented
           to you for your consideration.

2] Marketing Action Plan
            We will present to you a custom Marketing Action Plan – a formal written plan for
            marketing your property. This may include an open house to be conducted when
            appropriate and as agreed to in advance with you.

3] Competitive Market Analysis
We will provide you with a current Competitive Market Analysis
and will assist you in determining the most effective list price for your property.

4] Financing Alternatives
We will show you various financing alternatives for buyers of your property and discuss
the likely impact of each alternative on your sale.

5] Estimated Proceeds
We will furnish you with an estimate of the proceeds you can expect from the sale of
your property.

6] Home Enhancement
We will develop a plan to enhance your property’s ability to attract buyers, as described in the
Coldwell Banker Home Enhancement Guide.

7] Coldwell Banker Action Team
            We will present your property to the Coldwell Banker sales team. I will share with you
            the team’s review and recommendations to help you realize the best price obtainable for
            your property.

8] Promotion to Other Brokers
We will promote your property to other reputable, professional brokers and sales
associates in the area.

9] Multiple Listing Service
            We will prepare a plan for your property to appear in the local Multiple Listing Service.
            The information will be submitted by the date we have selected, for the property’s debut
            on the market to achieve maximum impact.

10] Property Information
We will make information on your property available to local and out-of-town buyer prospects.
Additional copies will be available for sales associates and prospective buyers at your property.

11] Direct Marketing
We will distribute promotional materials on your property to key market areas to
attract potential buyers.

12] Coldwell Banker Sign
We will place a Coldwell Banker FOR SALE sign on your property, to help generate
calls to our office from prospective buyers

13] Advertising
We will review with you our advertising program – including Coldwell Banker Online, our
World Wide Web site – designed to generate buyer prospects for your property.

14] Seller Disclosure
            We will present your written disclosure regarding the condition of your property to buyer
             prospects to assist them in preparing an offer. You will keep me informed of any
            changes in the property and
            keep the information current on the disclosure form.

15] Home Warranty
            We will provide you with information regarding a warranty on the operating systems
            of your house, to increase the marketability of your property and help reduce your
            liability to the buyer.

16] Marketing Activity Report
            We will provide you with a Marketing Activity Report on a regular basis to keep you informed
            of competitive market conditions, buyer activity, and the actions we have taken to market your
             property.

17] Home Finding Process
            We will review with you the Best Buyer Guidebook to acquaint you with the home finding
             process that buyers are most likely to follow, including financial qualification, property
             selection, financing options and closing procedures.

18] Qualifying Buyers
We will seek financial qualifying information on all buyers submitting a purchase offer.
Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender

19] Purchase Offers
To reach a purchase agreement with terms that are favorable and protective to you.

20] Closing the Sale
We will monitor and inform you of the progress of the transaction, including the satisfaction of
all contingencies and conditions during the entire transaction.

21] After-Sale Service
We will contact you after the closing to follow up on any remaining details or service needs.

22] Relocation Assistance
We will provide you with details about our relocation and referral services, which are
available to you at no cost regardless of where you are moving.

Should Coldwell Banker not perform the services as stated above, you are entitled to terminate the exclusive listing agreement on your property. You also agree to provide Coldwell Banker with an opportunity to correct the situation within a 24-hour period following the delivery of the termination notice. If the exclusive listing agreement with you is terminated, the termination provisions of the exclusive listing agreement shall apply.

Earl Krakower is licensed in New Your State-#63421. Earl's service area covers Monroe and Ontario Counties, Including Rochester, Brighton, Canandaigua, Fairport/Perinton, Greece, Henrietta, Mendon, Penfield, Pittsford. Webster and Victor.